Open to Opportunities
Growth
at scale.
20+ years scaling demand at some of the world's most recognized brands. Full-funnel strategy, $75M+ budgets, and the teams that make it compound.
20+ years scaling demand at some of the world's most recognized brands. Full-funnel strategy, $75M+ budgets, and the teams that make it compound.
Brands I've helped grow
From paid media to brand strategy, I operate across the full funnel. Not one channel, the whole system.
$5M+ in barter media value secured. Strategic media partnerships, co-marketing programs, and brand alliances that extend reach beyond paid budgets.
Building AI-integrated workflows that accelerate creative testing, audience segmentation, and campaign optimization. Turning models into marketing muscle.
$75M+ budgets across search, social, programmatic, and CTV. Rigorous optimization with a focus on pipeline, not just impressions.
Full-funnel demand architecture from awareness to revenue. I build systems that connect every stage and compound over time.
Behavioral segmentation, automated journeys, and conversion optimization that turn prospects into revenue, not just leads.
From Lucid's Gravity launch to NYC experiential events. Creative that earns attention and drives measurable lift.
Attribution modeling, marketing mix models, and executive dashboards that make every dollar accountable and every decision sharper.
Building and leading high-performance marketing teams. Hiring, structuring, coaching, and managing agency relationships at scale.
These aren't resume bullets. They're the programs, strategies, and outcomes that defined each role.
Built the full demand engine from scratch — paid acquisition, CRM, partnerships, and analytics — driving 100%+ YoY growth while lowering CPL.
Managed $20M+ in paid media and directed marketing for The Matrix Awakens. Built scalable localization frameworks for global execution.
Advised the founding team on growth strategy, user acquisition, paid media planning, and product positioning for a real-time community engagement platform.
Built the comprehensive digital acquisition strategy spanning paid search, social, display, email, and conversion optimization. Created the testing frameworks that enabled compounding performance gains.
Designed and launched Apple's inaugural App Store advertising programs from scratch. Built measurement frameworks, creative processes, and cross-functional workflows that became the standard for the platform.
Featured at industry-leading events alongside the sharpest minds in marketing, technology, and media.
"Lucid's 'learning loops' approach — where creative iteration, audience signals, and performance data feed back into each other in near real-time — has fundamentally changed how we think about campaign optimization."— Bryson Shellito, featured in Adweek
I've spent 20 years building growth engines at some of the world's most recognized brands in tech, gaming, and automotive. I've led the strategy, the team, and the media dollars that move the number.
My approach is simple: understand the data well enough to make confident decisions, move fast enough to make a difference, and build systems that compound. I'm as comfortable in the boardroom presenting to the CEO as I am in the weeds debugging attribution logic.
I'm currently exploring my next chapter — whether that's a VP/CMO leadership role, a fractional CMO engagement, or the right advisory partnership. If you're building something ambitious, I'd love to hear about it.
I respond to every thoughtful inquiry. No forms, no scheduling bots. Just reach out.
or write directly: brysonshellito@gmail.com